Björn Edlund is the former Executive Vice President and Head of Group
Communications at Royal Dutch Shell plc, where he led the development of an
integrated communications program, realigning the global function for proactive
business support through more focused messaging and enhanced stakeholder
interaction.
Edlund has supported 11 CEOs in the three multinationals
where he has served as Head of Communications, Sandoz AG 1992-1996 (through the
merger with Ciba-Geigy to Novartis), ABB Ltd. 1998-2005, and Shell 2005-2010.
With these issues-rich companies, he provided counsel and hands-on
communications management for almost any challenge that can face a corporation,
always focusing on helping the leadership team driving -or restoring -
successful enterprise performance. In 2009, he joined the PR Hall of Fame, as a
recipient of the The Holmes Group SABRE Award for Individual
Achievement.
Edlund began his international career in news agency
journalism in 1977, and has worked in business communications since 1989. After
four years as head of corporate communications at Sandoz, he set up his own
communications consultancy in 1996, with clients including Novartis, Schering
pharmaceuticals as well as the ABB Group. Prior to joining Shell in 2005, Edlund
spent seven years as head of communications at ABB. During the company's
turnaround years, he also drove the integration of corporate responsibility and
other sustainability aspects into business planning and practices.