Bjorn Edlund speaks at a high-level event in Brussels.


Edlund Consulting supports corporate communications officers and other senior executives with strategic communications services  that help create space for the business to grow.

Focus areas in brand and reputation management include research-based diagnosis based on stakeholder and issues mapping, positioning and program planning, corporate social responsibility and values-centered corporate profiling.

So if you plan a public share offering, merger or acquisition; if you face a product or corporate crisis; if you are undertaking stakeholder and issues analysis; if you need a corporate re-branding or deep leadership-driven culture change; if you seek to restructure the communications function; if you want to enhance your corporation's profile and differentiation  - Edlund Consulting offers advice and support built on global hands-experience.
Latest Blog Post
Renault “Spy” Case Reveals Severe Culture Failure

6/23/2011 6:55:06 PM
By Bjorn Edlund

June 23, 2011 – Seemingly out of the blue, Renault, the French car maker, fires three senior managers for alleged industrial espionage, accusing them of selling secrets about the company's electrical vehicle program. The story hit like a bomb.

In a television interview, asked if he had concrete evidence, CEO Carlos Ghosn said certainties (“certitudes”) lay behind the action. ...
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